The Dance Store Story


Dance Store was created in 2006 after a family holiday to America where we purchased some dance shoes. It was costing us a fortune each year on dance shoes in Australia for my 2 daughters. When we arrived back to Australia, all of the parents at our studio were asking about the shoes we purchased and if we were able to get our hands on any more. They thought the shoes were fantastic and so much cheaper than the shops.

After 12 months of the online shop and many enquiries from Dance Studios for bulk orders, we decided to offer wholesale prices so studios could capitalise and expand their businesses by selling direct to their students. We now supply wholesale to Dance Studios all over Australia and New Zealand.